About Caitlin

I’m Caitlin: strategic design leader, storyteller, and someone who’s spent a lifetime spinning narratives, now putting that compulsion to full-time use.

I’ve left GitLab, where I led design for the Plan Stage, thinking daily about how teams make decisions when the future won’t hold still long enough to plan for it. Before that: design leadership at Atlassian (Trello, Jira Work Management, Confluence) and founding team at MasterClass. Two decades in design, more than a decade in leadership, and I’m still unreasonably excited about a well-structured workshop.

I’m a certified OOUX strategist and I’m finishing an MSc that digs into something I suspect no one else is doing quite this way: integrating Narrative Futures with Object-Oriented UX to help product teams see further ahead when everything’s accelerating.

I’m a pragmatic non-linear thinker. My brain makes unexpected connections and I’ve learned to make that useful in facilitation. I’m also pastel-haired, Northern Californian, a Discworld obsessive, and yes, I swear. Not performatively, just authentically. Low to no masking here.

I write here about tech, storytelling, design strategy, and the very human experience of trying to build things that matter in a world that won’t stop changing. If that sounds like your kind of thing, sign up for the newsletter.